Voodoo Ride is an automotive car care brand that produces car cleaning products with a goal to simplify the auto detailing process. Products include soaps, cleaners, protectants, and cleaning accessories. Voodoo Ride has a strong following in grassroots motorsports and drifting competitions such as the globally-recognized Formula Drift.
Amazon Brand Store, Enhanced Brand Content, Social Media Posts
VOODOO RIDE
PROJECT OVERVIEW:
Voodoo Ride wanted to redesign their brand store and product content to show the brand’s fun and high-quality car care products. The newly designed brand content encompasses the vibrant colors used in its retail packaging and promotional materials. During this project, I worked closely with the brand’s Product Manager, marketing team, and our Amazon strategist.
SOCIAL MEDIA POSTS
SPECIFIC TASKS
Monitor market trends, research consumer markets and competitors’ content approaches
Adapt the new branding of Voodoo Ride’s product line into visual content on various customer touchpoints and shopping journey
Gather customer shopping behavior data to assist in the layout design process of the new brand store so that it is easy to navigate and browse
Maintain brand consistency throughout the implementation of multiple design initiatives (packaging, social media, product label) by ensuring all product detail page content is aligned to the new brand style guide
