DC Sports was founded as a manufacturer of automotive performance products focused on compact Japanese car makes and models. Over the years, this brand developed unique application-specific products including headers, intakes, and exhausts which gained popularity amongst automotive enthusiasts. In the mid-1990s, DC Sports became the brand of choice for car enthusiasts in California.
Amazon Brand Store, Social Media, Email Campaigns
DC SPORTS
PROJECT OVERVIEW:
DC Sports wanted to redesign their brand store on Amazon to appeal to the younger audience. Given its rich heritage and strong roots in the 1990’s, the brand sees this as an important part of their strategy to remain relevant in the constantly evolving world of automotive aftermarket industry. This was a new challenge for us as we aim to refresh the decade-old DC Sports branding. I took ownership of the project and led the creation of the new DC Sports style guide. I collaborated with the brand’s Product Manager as well as our Amazon strategist on this project from beginning to end.
SOCIAL MEDIA POSTS
SPECIFIC TASKS
Identify target audiences and develop brand design strategy approaches based on current design trends in the automotive aftermarket parts category
Present design proposals to product manager and eCommerce team, explaining design philosophies and approach using concrete evidence
Put forward transition plan and strategy to ensure a smooth implementation across all customer touchpoints
Assist in the execution of content transition plan within online marketplaces, social media, and email campaigns around the brand’s new visual direction
Assess impact of new Brand Store and benchmark key performance indicators (KPI) performance against previous version
