Pilot Inc. is an industry leader in automotive parts, consumer electronics and personal protective equipment.
Amazon Brand Store, Enhanced Brand Content
PILOT
PROJECT OVERVIEW:
Pilot Inc. wanted to update their brand content to appeal to modern-day shoppers. The brand sees this as an important strategy especially with the growing expansion of licensing with companies including Black & Decker, Microban, and Rubbermaid. During this project, I worked closely with the Amazon strategist, and eCommerce licensing managers from the respective companies mentioned.
SPECIFIC TASKS
Led the creative design process of product detail pages for licensed products entering into new automotive subcategories
Aid in the creation of marketing and advertising campaigns to strengthen brand identity
Oversee the brand store performance to identify potential areas of improvement
Achieve a cohesive and consistent brand experience across various customer touchpoints by ensuring new design elements are on-brand and follow the approval process as outlined by the licensing companies
