DB12 AND LUNAR NEW YEAR CAMPAIGN
South Coast Plaza located in Costa Mesa, California, celebrated the Year of the Dragon with captivating cultural exhibits, unique Year of the Dragon exhibits, dazzling events and dining promotions. One of the exhibits featured the all-new Aston Martin DB12, a two-door coupe sports car that includes a twin-turbo V8 engine and reaches a top speed of 202 mph. During the display, Aston Martin Newport Beach held an event where a customer received a red envelope during a test drive. I was responsible in highlighting specs of the DB12 through promotional materials and social campaigns, while embracing Lunar New Year festive design elements.
Email Campaign, Social Content Creation