Destination Defender is a weekend festival for Defender owners and enthusiasts. It will be held this year at Calamigos Ranch in Malibu, California on November 22 to 24. The event will feature curated outdoor adventure and fitness activities, musical performances, driving experiences, glamping, workshops and an evening to honor this year’s Defender Service Awards winners. The four Land Rover dealerships within US Auto Trust (Land Rover Los Angeles, Newport Beach, San Jose, and Pasadena) wanted to promote the event, so I worked with the general managers of each store to create promotional materials, including email campaigns and double-sided postcards.